Corporate Social Responsibility (CSR)
Displaying environmental responsibility is good for the planet—and good for business. Studies have shown that companies showing high levels of corporate social responsibility (CSR), whether through charitable donations or environmentally-friendly policies, enjoy easier recruitment, higher staff retention, deeper customer loyalty, and can charge a premium on selected products.
Improved Public Image
Businesses can improve their public image by supporting environmental causes, including the important issue of plastic waste.
By publicizing their efforts and letting the public know about the steps they’ve taken to be more environmentally-friendly, companies can build favor with customers.
- 63% of Americans hope that businesses will drive social and environmental change.
- 87% will purchase a product because a company advocated for an issue they support.
- 76% will refuse to purchase a company’s products or services if it supported an issue they oppose.
Reducing plastic bottle waste is an uncontroversial way to show social responsibility and build relationships with customers concerned about the environment.